Website promotion-website construction do a few things to note, Baidu ranking effect is immediate
Looking at these corporate websites, basically a hundred companies are quite effective in promoting the websites of a few companies at most. It is said that they are all websites that do this. What causes it?
Here are some reasons for the above:
1. From a general perspective of website design and layout, try to be as simple and clean as possible, with most text, few pictures, and special effects code jquery, js as much as possible.
The overall number of homepage content sections is moderate. The goal is to ensure that the web page opens as early as 3 seconds. We know that Baidu's search engine has a time limit when crawling your content. Generally, this time is within 1-3 seconds. After exceeding, it is very easy to cause Baidu to crawl abnormally. As a result, Baidu may not be so aggressive in crawling your website content next time. Therefore, we often hear those professional online companies often put forward a concept to customers: if you value design quality and beauty, then do marketing type website, otherwise do corporate promotion type website. This is not unreasonable. There are a lot of design drawings for marketing-type websites, and the dynamic effects are invisible lost in website optimization. It is precisely that corporate promotion-type websites have advantages in this regard.
2. Starting from the details of the interface section, how to set the navigation bar on the website's head? My suggestion is that the navigation bar needs to integrate these aspects.
You need to consider the user experience and needs. After entering your webpage, what service do you want to know first? This kind of demand requires precise positioning. According to this demand, you can arrange your business section and section section, for example: I am doing the Changde website production business, then the navigation order of my webpage is: project display, Network construction, network promotion, service projects, contact us. From this point you should understand that the general customers will first consider those project cases you have done. Secondly, do you want to do website construction or promotion, and finally you are specific. Those services will be provided to provide our choice. Next is how he should contact you. In this way of thinking, basic customers will be more comfortable watching the entire website. A good experience is the decisive factor for the customer's turnover rate.
3, the main keyword navigation bar of the website, why the main keyword navigation bar, so let's take apart
As the name suggests, the navigation bar is the navigation bar on the head. So what are the keywords? In fact, it is the keywords of your company's website (that is, your company's business scope). As the name suggests, the main keywords are the key keywords, such as: Our company The main keywords are website construction and network promotion. OK, then I will specifically add these two business sections in the navigation bar as a separate section. The purpose is to continuously update the content articles for these two sections. Focus on optimizing and promoting this main keyword. The effect was obvious after my long trial.
4, we continue to look down, usually in the middle of the homepage, many people will go to the company introduction and other related information at the forefront
I want to say that if you consider it from the perspective of Changde website optimization, it is a big mistake. Why do you say that, you need to know that spiders crawl from the web page from top to bottom, first of all, you simply capture the text of a company's introduction. You must know that the text of this company's introduction will not be updated frequently. When you put things first, people are tired and tired. Who has the mood to keep going down? This experience is not the same as Baidu spider crawling. So it is recommended that the frequently updated section articles or frequently updated project cases come first. Of course, you must consider the visual interface feeling on this premise.
5. Menu establishment of sub-section navigation bar: This sub-menu is generally established after the head banner
The goal effect is to add weight to the column, making it easier and more intuitive for readers and users to find the website content they want.
6. The website's Baidu map is ready. The so-called Baidu map is essentially using the IEO SEO tool to generate XML, HTML, and other captured content pages.
Their working principle is actually to scrape all relevant pages of the entire website into XML and other files, so as to provide it to Baidu official spiders to directly crawl.
7. Let ’s talk about the optimization of mobile phone mobile expertise. You may have heard of it recently. Baidu launched a platform optimized for mobile websites-"Bear Palm"
Speaking of this bear's palm is very important. Bear's palm will push the latest content to the official Baidu according to the content quality of the website. Things are important and the quality is good. Since this is the case, why do we not do bear paw? Of course, many Changde website construction companies have not yet launched their official bear paw accounts. This is our advantage.
8. Can't help but mention TDK (Website title, keywords, description)
I also mentioned this many times in the previous article. Regarding his naming rules and selection, if you do not understand it, you can go back and take a look. I won't explain them one by one here.
9, page sub-column sections, related content, etc.
It is recommended to enable it, because it can increase user views, and it is also important for users to experience. For example, there is a section on our website of Changde Network Company which is a project case, and there are many series of categories under this project case, such as enterprise type, function type, etc. If the user wants to see the case of the enterprise type, may I ask if there is one It is important to find subcategories, so related categories are the same. The same principle applies to articles and detailed content pages.
To sum up: the above is just to provide a few of the main existing problems, of course, these problems can be done in place, even if your site is more than half successful, the rest are the details of the problem
If you have other different opinions on Changde webpage production , please come and discuss them together. Here I only represent my personal opinion.